Several faculty members of the were officially named ambassadors of the ‘ Filipino Brand of Service Excellence (FBSE) in a special ceremony held at the FEU Administration Building on November 15, 2024 . The FBSE program is a flagship initiative that aims to train tourism and hospitality frontliners with the right skills to provide service that reflect the signature Filipino warmth.

Participating ITHM faculty trained under the DoT’s 鈥淭rain-The-Trainer鈥 learning course.

This recognition reflects ITHM’s unwavering commitment to cultivate service-oriented professionals and leaders in the tourism and hospitality management sectors.